Purpose

Develop and expand Wake Forest University Career Trek campaign to promote previously little known program that connects undergraduates directly with brand-name career opportunities. 

My Role

Conceived and created a giant, impossible to miss, advertising and flyer campaign to increase awareness of the program. 

Results

A 166+% increase in applications submitted (from previous year). 

160+ applicants submitted, resulting in a more highly-selective 1-in-3 acceptance rate.