Mission

Create value by meeting users where they are.

Create delightful user experience.

Automate business processes.

Modernize information architecture end to end.

Increase scalability for high quality product output.

Set the standard of Higher Ed product offerings.


My Role

Product Lead & Owner

Defined vision and roadmap.

Led cross-functional team from conception through launch.

Managed resources and stakeholder communication.

Reported to Senior Leadership.

Established a fast pace testing and iterative release cycle.

Defined KPIs.

Led E2E product development through launch.

 Results

100% automated account creation

350% user acquisition increase compared to legacy baselines.

Modernized information architecture.

Fully redesigned user-centered experience.

Responsive Design

Full E2E rebuild and Launch


Process

 
 

Define the Vision

Defining the vision was critical to gaining momentum across a variety of key business partners and stakeholders. The vision also helped the team maintain a user-centered approach throughout every stage of the product development lifecycle.

Defining the vision was critical to gaining momentum across a variety of key business partners and stakeholders. The vision also helped the team maintain a user-centered approach throughout every stage of the product development lifecycle.

Build Team

Gain collaborators - The success of re-building the platform and related products, was reliant on buy-in from our technology departments and the University at large. My team and I succeeded in socializing the core vision and gained consensus across …

Gain collaborators - The success of re-building the platform and related products, was reliant on buy-in from our technology departments and the University at large. My team and I succeeded in socializing the core vision and gained consensus across key stakeholders and business partners —demonstrating that an investment in digital products and platforms benefited both business goals and user goals.

Map New E2E Architecture

We realized our information architecture was a major blocker to quick, consistent and high quality product output. We needed to rebuild — E2E — from the ground up in order to sustain the platform and umbrella products long-term.

Automate Business Processes

A significant portion of our internal processes — anything from data acquisition to user account creation — were highly manual. This resulted in a less than desirable experience for both the end user — and our internal teams.

Train Engineers

Luckily, our Engineering Team were (and are) inherently self-starters — experts in their field, and simultaneously willing to embrace change and able to adapt seamlessly.

Establish Full-stack Workflow

Through trial and error - we designed an E2E workflow that allowed us to iterate quickly and often - maximize our capacity to ensure high quality output - critical components for promptly addressing user needs.

Redesign UX

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Prototype, Test, Iterate

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Launch

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