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We prototyped and tested the collateral needed during the event, along with marketing materials to get the message out. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1604177195158-UZUOH8RE0HPEEO2U6NN4/Screen+Shot+2020-10-31+at+4.45.55+PM.png HOME https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1604168573997-RU0OFW311XFF1W34NIRA/unnamed.jpg HOME Strategy & Roadmap - The first step was to define the “Why” and map an actionable strategy for execution. Our aim was to shed light on the fact that honest, personal engagement has always been at the heart of the Wake Forest experience. When we openly share ideas and listen to one another, we see each other as human beings rather than as stances or opinions. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1604168682371-TWLCVP9YKR7HTK8JWAPH/unnamed-1.jpg HOME Process Mapping - Next we defined the experience of a C2C event, drilling down on all the nitty gritty details of what people would experience before, during, and after. No detail was too small. Our mission was to create an experience that was engaging and meaningful to generate maximum, memorable impact. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1604176785707-BMTQVSTVNLQ7NB6AZ45D/Copy-of-JeffDinner3-30-21.jpg HOME Internal Testing - We conducted over four dozen internal tests to fine-tune the process and ensure the experience was seamless, meaningful and memorable. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1604176877585-AH53O6Y2LA1GT98T88L0/Screen+Shot+2020-10-31+at+2.30.00+PM.png HOME Rollout - Social Media Presence - Once the C2C events began rolling out, we wanted to make sure people knew about it. Digital presence was a big factor in the rollout of the Call to Conversation movement. We encouraged participants to share their experience on their own channels and ultimately created a network effect reaching hundreds of thousands. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/25123b2a-9155-48ab-91a7-b60b1feba275/Group+481764.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/5407b310-e5dc-4047-8842-fa1ab0105753/Group+481749.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/65425e6c-c1ca-4ce0-a1c1-52f39621e8a8/Group+481757.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/2c12de06-eaff-47f8-a3a8-52ebf18ee423/Group+481755.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/ba851f47-108b-460a-bb4d-0a85a354c21f/Group+481751.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/5a7e2953-c487-424a-9a3c-53c6cacd7ff3/Group+481763.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/28a90fc2-13ba-4a14-91f9-2604f3513ef8/Group+481760.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/2105a96a-d72d-4863-99d8-e4c29910fcf7/Group+481762.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/524f7c68-8340-48ea-9844-bd750ff77731/Group+481750.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/aabfcff7-809b-41d7-a0f3-fcc994622f6e/Group+481759.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/42a43528-63ab-423c-8ded-34ffe7aa143b/Group+481756.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/3f97dc18-a90f-4ae9-88b8-eb4a6bdc30b1/Group+481758.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/08041a33-e1fc-461e-92c8-d60c8f209a1f/Group+481796+%282%29.jpg HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1610382558522-BRRSH2MP70J1QR2U4XCJ/Screen+Shot+2021-01-11+at+11.28.44+AM.png HOME https://www.lindsayhudsonortyn.com/new-index daily 0.75 2016-08-23 https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1471979059514-FS6ZX7CLVRWI6QASNOEY/Screen+Shot+2016-08-23+at+2.27.22+PM.png New Index https://www.lindsayhudsonortyn.com/product-design daily 0.75 2022-10-11 https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/a8306f1b-91a1-460a-980e-dfdc98c44d5a/Frame+96797+%281%29.png PRODUCT DESIGN - Make it stand out Content Library: Coming soon https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/c027bacb-2686-4210-a277-db1bfe1a1772/Group+481751.png PRODUCT DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/ffb8ce7b-0eb8-409e-96d9-5bb144a58ce9/Group+481755.png PRODUCT DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/b1de015a-2a60-44d4-b318-57773f3f9a47/Group+481788.png PRODUCT DESIGN - Make it stand out Path From Airlines to Hospitality https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/09b69680-a5bb-4609-ac7d-f8223bea4916/Group+481787.png PRODUCT DESIGN - Make it stand out User Feedback https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/ad36e715-7988-49a9-9d01-69aa9c9d3ce6/Group+481756.png PRODUCT DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1442a891-7de2-4d66-beb2-e01bb218f9be/Group+481782.png PRODUCT DESIGN - Make it stand out Profile Navigation https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/d602df61-abd5-4a8d-8d73-8170cc8f1a8f/Group+481757.png PRODUCT DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/e56b08a0-39e0-4de9-bc19-040f51dafca2/Group+481778.png PRODUCT DESIGN - Make it stand out Analytics Dashboard https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/8c541faa-9bcc-463d-92ff-cf9f42b15582/Group+481796+%282%29.png PRODUCT DESIGN https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/0645e322-a978-4e8f-9c8c-f4128ad9dd04/Frame+96796.png PRODUCT DESIGN - Make it stand out Primary Action: Coming soon https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/ba07a44f-97b8-419a-8e7d-bf964d25cdcc/Group+481785.png PRODUCT DESIGN - 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We needed to rebuild — E2E — from the ground up in order to sustain the platform and umbrella products long-term. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1610997717722-4RHKRKEWS1E84TO76RSE/Screen+Shot+2021-01-18+at+2.16.01+PM.png PRODUCT DESIGN A significant portion of our internal processes — anything from data acquisition to user account creation — were highly manual. This resulted in a less than desirable experience for both the end user — and our internal teams. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1611613157378-HSFY2S0B1U01FLIPA4DP/Screen+Shot+2021-01-25+at+5.18.26+PM.png PRODUCT DESIGN Defining the vision was critical to gaining momentum across a variety of key business partners and stakeholders. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/6adaf3cc-d6a7-44f1-af34-a887b4ff1f0e/Group+481730.png PRODUCT DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/5fbf19af-e8eb-4143-8074-d67f1b3331ff/Group+481813.png PRODUCT DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/13127d03-9cba-4223-89ca-caf695719fd6/Group+481809.png PRODUCT DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/fd055bbe-b001-4152-84e4-a62b7f209d59/Group+481725.png PRODUCT DESIGN - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/aba80cc1-6c24-41e9-9b19-55c58fea545b/Group+481808.png PRODUCT DESIGN - 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The vision also helped the team maintain a user-centered approach throughout every stage of the product development lifecycle. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1611678152724-U373WT0L994PCNTQ4DJ8/Screen+Shot+2021-01-26+at+11.21.51+AM.png PRODUCT MANAGEMENT Through trial and error - we designed an E2E workflow that allowed us to iterate quickly and often - maximize our capacity to ensure high quality output - critical components for promptly addressing user needs. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1610996684183-7HFBD428SEAGRLYGTBW4/Screen+Shot+2021-01-18+at+1.56.02+PM.png PRODUCT MANAGEMENT We realized our information architecture was a major blocker to quick, consistent and high quality product output. We needed to rebuild — E2E — from the ground up in order to sustain the platform and umbrella products long-term. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1610998005742-C9LNYZEELR0B2HRI0I33/Screen+Shot+2021-01-18+at+2.25.17+PM.png PRODUCT MANAGEMENT https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1610996129986-YAOUO99BHUUPAQF159QY/Screen+Shot+2021-01-18+at+1.47.10+PM.png PRODUCT MANAGEMENT https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1610996708745-QRWSKNIEA28JO6VAU6H6/Screen+Shot+2021-01-18+at+1.44.19+PM.png PRODUCT MANAGEMENT Gain collaborators - The success of re-building the platform and related products, was reliant on buy-in from our technology departments and the University at large. My team and I succeeded in socializing the core vision and gained consensus across key stakeholders and business partners —demonstrating that an investment in digital products and platforms benefited both business goals and user goals. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1610997717722-4RHKRKEWS1E84TO76RSE/Screen+Shot+2021-01-18+at+2.16.01+PM.png PRODUCT MANAGEMENT A significant portion of our internal processes — anything from data acquisition to user account creation — were highly manual. This resulted in a less than desirable experience for both the end user — and our internal teams. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1610996620488-TL7E298NX8YNUVRDSHX0/Screen+Shot+2021-01-18+at+2.00.35+PM.png PRODUCT MANAGEMENT Luckily, our Engineering Team were (and are) inherently self-starters — experts in their field, and simultaneously willing to embrace change and able to adapt seamlessly. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/3de3d18e-6e8d-4076-bd0b-77d4dae4a056/Screen+Shot+2021-01-18+at+2.01.13+PM.jpg PRODUCT MANAGEMENT https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1458417818802-HQX1BK0Z2RUYKI3DN2RM/IMG_2575.jpg PRODUCT MANAGEMENT https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1442776874525-ULIZN1GS4T2C524Q5JK8/12483_310355579092982_1585708767_n.png PRODUCT MANAGEMENT https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1442776875540-RPX7LZ7Z0EHJ0C5R8TKT/246469_305207119607828_1307652568_n.jpg PRODUCT MANAGEMENT https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1460428819118-03O03FV3XCUGWN1HOL6Y/IMG_2433.png PRODUCT MANAGEMENT https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1615826725612-YZJAGH08HR3ZDW0IE52Z/Screen+Shot+2021-03-15+at+12.42.13+PM.png PRODUCT MANAGEMENT A blank slate https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1615827040919-LPMT7RVT0O81R3T8CVFV/Screen+Shot+2021-03-15+at+12.50.09+PM.png PRODUCT MANAGEMENT https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1615826808669-E92F2COOWI0BRVW2JZT1/Screen+Shot+2021-03-15+at+12.42.55+PM.png PRODUCT MANAGEMENT https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1604176877585-AH53O6Y2LA1GT98T88L0/Screen+Shot+2020-10-31+at+2.30.00+PM.png PRODUCT MANAGEMENT Rollout - Social Media Presence - Once the C2C events began rolling out, we wanted to make sure people knew about it. Digital presence was a big factor in the rollout of the Call to Conversation movement. We encouraged participants to share their experience on their own channels and ultimately created a network effect reaching hundreds of thousands. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1604176785707-BMTQVSTVNLQ7NB6AZ45D/Copy-of-JeffDinner3-30-21.jpg PRODUCT MANAGEMENT Internal Testing - We conducted over four dozen internal tests to fine-tune the process and ensure the experience was seamless, meaningful and memorable. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1604177195158-UZUOH8RE0HPEEO2U6NN4/Screen+Shot+2020-10-31+at+4.45.55+PM.png PRODUCT MANAGEMENT https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1604168682371-TWLCVP9YKR7HTK8JWAPH/unnamed-1.jpg PRODUCT MANAGEMENT Process Mapping - Next we defined the experience of a C2C event, drilling down on all the nitty gritty details of what people would experience before, during, and after. No detail was too small. Our mission was to create an experience that was engaging and meaningful to generate maximum, memorable impact. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1604168617619-O4X913W35KFCAJQMMT8V/unnamed-5.jpg PRODUCT MANAGEMENT Prototype Collateral - A large component of the experience involved the product materials. We prototyped and tested the collateral needed during the event, along with marketing materials to get the message out. https://images.squarespace-cdn.com/content/v1/55ef6f9fe4b0709dd84d5635/1604168573997-RU0OFW311XFF1W34NIRA/unnamed.jpg PRODUCT MANAGEMENT Strategy & Roadmap - The first step was to define the “Why” and map an actionable strategy for execution. Our aim was to shed light on the fact that honest, personal engagement has always been at the heart of the Wake Forest experience. 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