Background

The President of the student body was moved by Inside Out: Wake, and decided to dedicate the annual President's Leadership Conference to discussing the issues addressed in our project. 

A student committee was then formed and driven by the core messaging of Inside Out: Wake. 

My role

Started talk to me —  a campaign aimed at continuing the Inside Out: Wake mission — creating a lasting, positive, and inclusive impact on the Wake Forest campus.

Champions of the campaign were then selected, each given 3 pins - one to wear, two to hand out.

The idea behind the pins was to give people a small incentive to branch out, discover new people and ideas, and appreciate our fellow Wake Foresters.

The pin design was then converted to a large scale pasting and positioned in a highly trafficked area on campus (same location as Inside Out: Wake).

Results

A higher than expected response among students.

The committee expanded to over 100 participants who both wore and distributed pins along with spreading the core message of our initiative.

The talk to me concept is now being integrated into Wake Forest's application for admissions.